Editorial

Superfast Cymru hailed as big factor in success of Welsh digital company

Cardiff says cloud delivered by super fast broadband means the firm can not only deliver projects effectively, but also reduce the amount of international travel by key executives

Posted 11 December 2017 by

The Welsh Assembly is pointing to the success of a local business as proof of the difference fast connectivity can make.

The company in question is Motif Creative, a brand, marketing and digital communications consultancy based in Newtown, Powys – and it seems Wales’s Superfast Cymru programme has been a great addition to its business proposition.

Specifically, Motif Creative claims it has won strategic contracts in the US and Europe after its investment in cloud, supported by superfast broadband, helped it “break down geographical barriers” and allowed the company to beat overseas competition.

For example, using its high-speed internet download speed of 73Mbps, Motif Creative can host around four to five ‘virtual’ meetings a week with international clients, too.

The company’s Managing Director Stuart Spooner also noted that, “Having effective IT systems is crucial for our industry and access to a consultant, through Superfast Business Wales, who understood our business, as well as the intricacies of superfast broadband-enabled and file sharing technologies, was invaluable.”

The ability to communicate and share large digital files and information remotely, as well as using the latest video conferencing technology, has enabled the firm to not only deliver projects effectively but also reduce the amount of international travel by key executives.

For Julie James, Welsh Government Leader of the House with responsibility for digital infrastructure, Motif Creative’s success, “It’s great to see how superfast broadband is making a difference to companies across Wales.

“No premises in Powys were due to receive it through commercial companies, but now almost 50,000 premises in the county are able to access it thanks to our programme.

“I would urge businesses to find out how making the most of online technology can help.”

Superfast Cymru is the partnership between the Welsh Government, BT Group, UK Government and the European Regional Development Fund (ERDF), attempting to bring faster broadband to rural areas which would otherwise not get it.