Engage With Our Audience

What We Do

Since 2011 THINK-branded output has endeavoured to provide a platform upon which individuals and teams can understand and navigate the complex but exciting landscape of government digital transformation.

Our industry-leading conferences have proved time and time again that the building of relationships and exchanging of ideas are pivotal in this process, and we are proud to assist in enabling these vital discussions between not only the policy-makers that spearhead this change, but also the individuals that are charged with implementing them.

Our daily ad-free editorial discusses and reports on the developments that are relevant to the discussion and is commended for its independent voice and inclusive standpoint for both suppliers and end-users.

We have been privileged to develop positive, successful and effective relationships with both suppliers and stakeholders across the public sector via our work in creating our conference programmes, editorial and procurement tools. These relationships built around great content, shared goals and trust, have allowed us to create a number of marketing channels for our commercial partners to effectively market to our public sector audience.


Events

We have been producing conferences for the public sector on a variety of tech-based topics for over 10 years. In that time, we have focused on creating powerful agendas that meet the current needs of our audiences across both central and local government. 

Originally our events looked at general digital transformation across the government but 3 years ago we made the decision to begin to create conferences focusing on technology verticals with the same public sector backdrop. Our successful conference programme currently consists of 6 events each year, 2 each on Digital Identity, Cybersecurity and Data. 

As a sponsor of one of our conferences you have the opportunity to share your insight with our public sector audience, raise the brand and profile of your company and position your business with other thought leaders in the gov-tech space. All of our sponsorship packages offer digital marketing benefits as well as on the conference benefits allowing our sponsors to reach and communicate with our full public sector audience and not just those that attend the conference on the day.

Download one of our media packs for the current conference programme here.

Media Pack

Click image to download media pack

Data For Government Media Pack Front Page
Data for Government Media Pack
Digital Identity For Government Media Pack Front Cover
Digital Identity For Government Media Pack
Think Cybersecurity for Government Media Pack

Event Support

Physical and virtual events are a perfect vehicle for suppliers to promote their products and services to their target audiences. As you know, we regularly produce great conferences, with fantastic speakers and attract a brilliant and engaged audience. With 10 years of experience producing these events, we know how difficult it can be to find a good number of senior decision makers, influencers and policy makers from across central and local government organisations. We also realise that for a variety of reasons, sometimes it is more important for suppliers to run smaller events themselves to focus entirely on their own offerings.

But how do you promote your event to a wide enough public sector audience?

We have a very simple package that will enable you to promote the best elements of your upcoming event to a much wider audience via a series of tailored communications.

Download our event support media pack here or contact us to discuss a bespoke package.

Media Pack

Click image to download media pack

Event Support Media Pack 2021 Front Cover
Event Support Media Pack

Digital Content

We produce digital content that is published on a daily basis. Our editorial includes from news across public sector technology, to interviews with tech leaders across government and industry organisations. We work with both the public sector and our commercial partners to publish opinion pieces and guest blog content, to share knowledge and insight across our readership. 

All content that is published on our main website is promoted on our social media channels and also in our weekly newsletter which goes to 21,000 subscribers in the public sector and a further 7,500 in the private sector.

We work commercially with our supplier partners on a variety of strategic content including interviews, features or guest blogs to help position your business. We offer case study refreshes where we take previously successful case studies, where engagement is in decline and refresh them a little and share them with our readers linking back to your original collateral. 

Our readership and engagement levels are constantly increasing, and this enables us to generate good levels of response and effective positioning for all commercial editorial partners. This means we are able to use this editorial to support other targeted activities like lead generation for suppliers wanting to market to the public sector.

Download our content media pack here or contact us to discuss a bespoke package.

Media Pack

Click image to download media pack

Content Media Pack Front Cover
Content Media Pack Front Cover

Directories

We launched the Digital ID Directory in the summer of 2019 to help public sector buyers find appropriate suppliers for the identity projects that they were procuring on. With over 70 different criteria for buyers to search against we are able to generate a list of suppliers that meet the needs of these government buyers. The Digital ID directory now gets over well over 7000 views from buyers on a monthly basis. 

Following on from the success of the ID Directory, we have now launched a Cybersecurity Directory to sit alongside it. The Cybersecurity Directory also has over 70 different criteria to search against and is currently reviewing around 3,500 views per month.

View the Digital ID Directory
View the Cybersecurity Directory

Download the media pack for the directories here to find out about the benefits, promotion campaign and reporting.

Media Pack

Click image to download media pack

Digital ID Directory 2021 media pack front cover
Digital ID Directory Media Pack
Cybersecurity Directory Media Pack Front Cover
Cybersecurity Directory Media Pack

Research

Our research is led by Jessica Figueras, a highly respected analyst and strategy advisor in public sector technology. 

Carrying out rigorous research with public sector decision-makers is a great way to:

  • Gain a better understanding of your customers
  • Ensure that your products and services fit the needs of the public sector
  • Plan and execute effective sales and marketing campaigns.

View content on a research project 

Download our research media kit here for a full explanation of our offering and an example of research completed in 2020.

Media Pack

Click image to download media pack

Research Media Pack Front Page
Research Media Pack Front Page

Content-Syndicated Lead Generation

We are now running a new format of lead generation offerings for our supplier partners that target government organisations.

All campaigns will be based around unique content that will be created by our hugely experienced and well-respected editor, Christine Horton. The editorial will be published on our own website and promoted across our social media channels and in our weekly newsletter. The content can take the form of an interview, case study or feature and will refer to a piece of gated content that we hold on the TDP website. We will then work to an agreed minimum target number of leads for each campaign. Some of our editorial campaigns can be combined with telemarketing to offer lead profiling in addition to qualified leads.

For full details, download our Lead Generation media pack here.

Media Pack

Click image to download media pack

Lead Generation Media Pack Front Cover
Lead Generation Media Pack

Content Partners

Okta Logo in Blue
ForgeRock Logo
Department for Digital, Culture, Media and Sport Logo
DWP Digital Logo
ONS Logo
Geospatial Commission Logo
Kantara Initiative Logo
Centre for Data Ethics and Innovation Logo
Cifas Logo
UK Cyber Security Council Logo
CIISec Logo
Women in Identity Logo
UK Cyber Security Association Logo

Testimonials

I attend quite a few IT conferences and THINK Digital is certainly one of the best in terms of both its presenters, content and the format of the day.

IT Portfolio Manager

My entire ICT Category Management Procurement team attended the event. We all found it very engaging, relevant and informative. In particular the inclusion of speakers from other local authorities and the low level of "hard sell" from presenters from the market made it much more useful than other events.

Principal Procurement Officer

I found the conference was run very professionally and the content informative. The senior delegate overviews of the Digital Marketplace were especially useful from strategic and political perspectives. Our company has made good progress with new business as an SME on G-Cloud over the past 2 years and the conference helped me to understand in more detail, how we can utilise G-Cloud to develop our business further.

Supplier