Time was, the IT trade press obsessed with nothing else but customers, customers, customers, and the doings of IT industry giants were deemed to be of much less importance.
That was a very different era of Web publishing, of course – and now, due to shrining budgets and a constant need to monetise content distribution, the roles have been very much reversed.
That’s a real shame, though, as one of the most important things to a vendor in terms of winning new business is being able to showcase the success of other customer engagements. And while you can point to great case study PDFs on your own website, there’s always going to be a slight suspicion that that’s more PR than anything else.
Think Digital Partners recognises the issue, here: that objective journalism that filters the hype out and which maintains the classical discipline of supporting still helps give buyers useful information they can apply to their own procurement decision-making process.
To help, from next week we will offer a great new editorial format on ThinkDigitalPartners.com – the opportunity for our supplier partners to have case study led content, which we will produce and distribute as part of a communication programme.
The format will be an in-depth, 1000-word case study feature article showcasing how a real-world organisation we’ve talked to ourselves has fared with a relevant supplier solution.
With every piece written by our Head of Content, respected IT industry editor Gary Flood, this way the great project success stories that YOU want out there will have a safe home.
And for CIOs, it’s also going to mean there’s a safe and secure place for them to also highlight how they’ve implemented great tech to help their service users. Even better, that’s success that will get showcased to our 8,000 social media followers and presented in our weekly newsletter to the 16,000-plus IT practitioners and policymakers who subscribe from across the public and private sectors.
If you’d like to hear more about our new ‘On The Think Digital Tech Frontline’ case study opportunity, please don’t hesitate to get in touch with Think Digital Partners’ Director, Matt Stanley, at matt.stanley@tdpstaging.uk.
Matt also tells notes that, “This offering will be a hugely valuable and authentic content resource; the in-depth case study interview with measurable benefits, will have a new lease of life.
“We’re very proud of being able to step in here and help keep what’s been a fantastic way for the market to talk to itself for decades gain new relevance and immediacy.”
