diginomica launches dedicated government site and enters events partnership with Think Digital Partners

We’re lining up with this major publishing brand on a range of exciting content and conference products for the sector next year. Find out why

Posted 16 December 2016 by Gary Flood

With the revised UK government digital strategy due to be published this week, diginomica announces the launch of a sister site – diginomica/government – dedicated to coverage of digital government transformation.

diginomica/government will deliver analysis and commentary on all aspects of public sector technology and digital transformation, from strategic policy-making through tactical considerations to use case best practice exemplars. Along with the new site, a fortnightly email digest will be sent to a public sector audience.

Derek du Preez, diginomica/government editor, comments: “2016 has been a year of uncertainty and speculation about the direction of digital transformation in government, both in the UK and in other countries, such as the USA and Australia.

“At diginomica, we’ve followed the public sector’s progress – and at times, lack of progress – closely. With the launch of diginomica/ government as a dedicated resource, the level of analysis and commentary will escalate in 2017 and beyond.”

diginomica/government is also pleased to welcome UK public sector cloud services provider UKCloud as its latest content partner. Simon Hansford, CEO, UKCloud, says this is an important time for government transformation: “The Government Transformation Strategy will provide a kick start to 2017. Soon after the Brexit clock will start ticking, giving government much more clarity about what it needs to do, and by when.

“As digital policy delivery fragments and central control weakens, it will be even more important for civil servants and vendors alike to have access to informed, reasoned and meaningful commentary that will help make sense of a fast moving, complex area.

“Armed with a better grasp of the complexities, challenges and opportunities, we stand a significantly greater chance of succeeding.”

As well as the new government site, diginomica today announces that it has taken an equity stake in events business Think Digital Partners (TDP).

From January 2017, diginomica and TDP will work together on a series of offline conferences and seminars aimed at the informed buyer in a range of digital markets. The first conference to emerge from the diginomica/TDP joint venture will be Think Digital Government, staged in London on 10 February 2017 and produced in association with Kable. Further event topics and dates will follow early in 2017.

Stuart Lauchlan, co-founder, diginomica, says: “This new joint venture goes beyond the form of ‘traditional’ media partnership with conference organisers that we’ve engaged with in the past.

“We’ve worked with the TDP management on such partnerships in the past and look forward to working with them to deliver a whole new approach to content-led industry events.

“The new relationship will also enable us to provide additional offline opportunities to our existing – and future – diginomica partners.”

Lucy Brown, director, TDP, comments: “We are delighted to formalise our relationship with diginomica after partnering successfully with them on our conference products over the past few years.

“Our combined reach across industry and the public sector means that we are ideally placed to create multiple platforms and communications vital to the public sector at this time of massive digital transformation.”

Founded in 2013, diginomica follows a purpose-driven agenda designed to appeal to the informed digital enterprise buyer and influencer audience.

diginomica has a core team of writers and analysts in the US and Europe, with a total of near 160 years experience in media, consulting, implementation and analysis of enterprise computing.

diginomica boasts a monthly audience in excess of 120,000 unique visitors.