Editorial

The hidden cost of poor data in housing (and how to fix it)

Poor housing data is an invisible driver of the UK’s housing crisis – wasting money, delaying repairs and deepening inequality. By modernising data systems and pairing insight with human impact, the sector can shift from reactive fixes to strategic, community-focused solutions, says Rob Hankin, CTO at Cybit.

Posted 10 December 2025 by Christine Horton


The UK’s housing emergency is often discussed in terms of the number of buildings. Yet behind the headlines about affordability and homelessness lies a less visible problem: poor data. Inaccurate, incomplete, or outdated information about housing stock is quietly costing the sector millions and leaving thousands of families in difficult situations.

According to Shelter England, more than 1.3 million households are on the social housing waiting list, while 164,000 children live in temporary accommodation. These figures shed light to just a part of the story. Alongside this is a data gap that makes it harder to plan repairs, allocate resources, and build homes where they are needed most. With projects taking longer, the housing crisis is becoming more crucial every day.

The effects of poor data

The lack of reliable data creates a persistent challenge in the social housing sector. According to GOV.UK, between 2023 and 2024, an average of 15 percent of households in England lived in homes deemed ‘non-decent’, often due to outdated facilities or structural issues.

Without accurate records on property condition, layout or energy efficiency, housing providers are forced to take a reactive approach to maintenance rather than a proactive one. This can be costly and inefficient, leading to emergency repairs instead of planned upgrades. It also means opportunities to improve sustainability and reduce environmental impact are often missed.

By embracing data and analytics, policymakers, housing providers, and local authorities can uncover hidden risks, prioritise resources and make smarter investment decisions. With deeper insights gained into the housing stock, it can be used not just as a technical tool but a foundation for a fairer, more efficient housing system.

Balancing data with human impact

Financial efficiency is important, but housing decisions cannot be made on spreadsheets alone. Social housing organisations often find it more cost-effective to demolish and rebuild rather than renovate. However, this overlooks the emotional and social cost of uprooting families who have lived in the same homes for generations, forming deep attachments to their communities and surroundings. These ties complicate decision-making and highlight the need for more empathetic planning. 

While data and analytics offer a solid foundation for decision-making, true impact comes when they are paired with human insight. Recognising that beyond individual households, high housing costs have broader social consequences. They limit people’s freedom to choose where to live, stifle innovation, widen regional and generational inequalities, and even contribute to declining birth rates. By placing residents lived experiences alongside technical data, housing providers can develop solutions that are both practical and compassionate.

From reactive to strategic

There is growing recognition that housing is not just about homes, but about infrastructure and community. Yet, without accurate data, planning remains fragmented. Decisions risk being misaligned with residents’ needs and the capacity of local services.

To break this cycle, housing organisations must move from reactive maintenance to proactive, data-led asset management. A strong data infrastructure allows providers to monitor housing stock, predict future needs and plan long-term investments with confidence. This approach reduces emergency costs, optimises funding, and builds resilience across the system.

The goal is not simply to build more homes, but to create communities that thrive. Facilitating a strategic approach is essential when it comes to housing development, ensuring that new homes are being integrated with transport networks, utilities, schools, healthcare services, and other essential infrastructure.   

Bridging the knowledge gap

One of the biggest barriers to progress is not technology itself, but the lack of knowledge and data literacy among both planners and service providers. Without the right skills and tools, even the best systems cannot deliver their full value. Local authorities and housing providers need to invest in both technology and training to ensure data is used effectively.

The UK already has a wealth of housing data, and technology is making it easier than ever to collect and analyse more. The challenge is to harness this potential by modernising outdated systems and introducing a culture of data-driven decision-making.

The hidden cost of poor data is too high to ignore. It drains budgets, delays essential repairs, and undermines trust between residents and providers. But the solution is within reach. By investing in data infrastructure and skills today, we can create a housing system that is efficient, fair, and sustainable.

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