Communications firm Gamma says its technology enabled almost half of UK higher education institutions – 62 in total – to manage their Clearing process.
Cloud technologies including SIP trunking, contact centre and Microsoft Teams Direct Routing, ensured universities could meet the demands of tens of thousands of calls.
Gamma’s cloud-based contact centre solution, Horizon Contact, helped eight institutions, including the University of Reading and DeMontfort University, answer more than 20,000 calls during 18-29 August.
The company said that with digital channels proving popular among younger generations, having the right tools can help universities present the right impression to students.
If you liked this content…
“We are delighted with the way that universities have adopted Horizon Contact for Clearing this year,” said Gamma managing director, David Macfarlane. “When customers need an easily scalable solution for mass calling events like Clearing, Horizon Contact has shown that it provides an excellent omnichannel customer experience with outstanding reliability. It has received nothing but great feedback from happy customers which is what we love.
“A-Level results day is one of the most important times in the year for prospective university students and institutions,” added Gamma public sector director, Sam Winterbottom.
“It’s vital for universities to have a reliable and trustworthy system to make sure they can answer as many calls as possible and fill as many places as possible! The Gamma team excels at creating robust call and contact management systems and providing quick and efficient service and support to ensure a successful outcome for all parties. I’m proud that 62 UK institutions choose our services for exactly this reason.”
This year, more than 50,000 students entered Clearing. Gamma said preparation for Clearing 2023 will begin shortly.
