We are working closely with the Adobe team and in particular Neil Bacon, Adobe’s senior digital strategist. We asked Neil about his take on Adobe’s public sector focus; “Adobe have spent the past 40 years helping change the world through Digital Experiences – bringing together Data, data analysis and content. It’s in our DNA. It’s used by every individual every day, in every country. We have seen a shift, led by citizens, demanding more from their governments, demanding modern, efficient, and engaging digital experiences that are individual to them. Consequently, we are seeing Governments across the world realise the power of data in delivering cost savings not seen before, while also creating a very personal experience for their citizens or patients.”
“Our healthcare system in the UK is like the Choluteca Bridge, a modern marvel of engineering, designed to withstand powerful forces of nature. Many organisations have been focussed on solving the problem at hand by going digital, however, as a country we have not realised the problem itself might have changed. The river has indeed moved, just like it did at Choluteca.”
He went on to say “Over the years healthcare in the UK has changed, patients have become more aware, illnesses like COVID has accelerated these differences. The topic of data is the most critical element in being able to deliver what citizens and patients are demanding and can help move the bridge to where it now needs to be. I am excited to be part of this discussion.”
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With reference to the conference itself, panel topics and Adobe’s approach Bacon said, “Personally, I am looking forward to the event and the interesting discussions ahead in this very hot topic area.”
We look forward to the panel session involving Neil on the day, ‘From disease focused to patient-centred: what will it take to transform the NHS?’.
Register to attend this virtual conference here.