Passwordless identity management provider Beyond Identity today announced its expansion into Europe with a series of new hires to its sales, marketing and engineering team as well as a new Frankfurt datacentre.
Launched in April 2020, US-based Beyond Identity says it eliminates insecure passwords and replaces them with asymmetric cryptography. This is tech that is ubiquitously deployed within TLS (formerly SSL and recognised as the lock in the browser window). With certificate management built-in, the firm says it can stop account takeovers, ransomware attacks, and remove login friction for end users.
The company says Europe is integral to its growth plans. It has filled 16 sales, marketing and engineering positions in Q1 of 2021. This will grow to more than 30 by the end of 2021, it says.
Beyond Identity’s growth plans in Europe also include the opening of a London office in Q3 2021.
It says its new Frankfurt datacenter allows the company to provision and scale resources to accommodate European customers that must comply with specific security and privacy regulations. It is also opening a European engineering centre as regional engineering support for its solution.
The company points to a record number of account takeover and ransomware attacks in the UL and EU that stem from passwords.
‘Band-aids’ to passwords
Beyond Identity’s decision to expand in the region follows additions to its product portfolio and $105 million funding to date. Most recently, the firm announced integrations with Auth0, Okta, ForgeRock, and Ping Identity, allowing organisations to increase security for their workforces and its customers.
“There are a plethora of companies that use the ‘passwordless’ phrase incorrectly,” said Tom (TJ) Jermoluk, CEO and co-founder at Beyond Identity. “These companies are applying ‘band-aids’ to passwords, but not eliminating them. Because they don’t solve the root issue, the risk of account takeover or ransomware remains. At Beyond Identity our mission is to completely eliminate passwords, and we see huge opportunities to do this in the UK and EMEA market. Our innovative architecture enables our customers to replace insecure passwords and implement zero-trust access control that continuously authenticates users and checks the security of each device during every login request.
“European expansion is an exciting step forward, advancing our mission to empower organisations globally and eliminate passwords altogether.”
