LexisNexis Risk Solutions today announced the availability of a new fraud risk scoring solution following its acquisition of fraud prevention and risk management solutions provider Emailage in February 2020.
LexisNexis Emailage uses “a patented, proprietary analytic approach” that the vendor says allows organisations to confidently assess risk, approve transactions faster and “more effectively outsmart quickly changing fraud tactics within digital transactions.”
It uses email intelligence as a core risk identifier. Email is one of the most commonly used components of an online transaction and is rich with transaction history and difficult to change because it links to an individual’s online accounts.
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“Consumers want to connect through an increasing number of channels, and they expect a consistent, frictionless experience each time. However, businesses are often pulled between the tensions of deterring fraud and trying to deliver the best user experience,” said Kimberly Sutherland, vice president of fraud and identity strategy at LexisNexis Risk Solutions.
“We believe it’s possible to do both. LexisNexis Emailage is a proven risk assessment tool utilising the user’s email address at the core. Businesses receive the benefits of real-time global email risk intelligence for true consumer insights delivered via a continual feedback loop. This yields a rapidly growing force working together to outsmart fraudsters.”
With billions of digital identifiers in the network, the company says that LexisNexis Emailage brings together physical and digital risk signals to create a holistic view of the consumer risk associated with a transaction.