Finland launches a new Cybersecurity label to help consumers buy safer products

Becomes the first European country to certify smart devices as ‘safe’

Posted 28 November 2019 by

The Finnish Transport and Communications Agency, Traficom, says it’s launching a special new Cybersecurity label it claims “guarantees to consumers that the labelled devices have basic information security features”.

With the label, Traficom says it’s aiming to raise consumer awareness of information security and the safe use of connected devices.

As smart homes are becoming increasingly common, more and more devices are connected to the Internet and the data transmitted by these devices is used for various services, says the organisation.

And because these devices also collect data on their users, their information security features play an increasingly important role. “When smart TVs, smartphones, toys and other connected devices in the home network are secure, users can avoid the risk of data abuse, hacking or data leaks,” it claims.

The label can only be awarded to networking smart devices if the devices meet the certification criteria, which are based on the emerging Cybersecurity standard for consumer/Internet of Things devices, EN 303 645, it adds.

“The security level of devices in the market varies, and until now there has been no easy way for consumers to know which products are safe and which are not,” says Director Jarkko Saarimäki from the National Cyber Security Centre Finland (NCSC-FI) at Traficom

“The Cybersecurity label launched today is a tool that makes purchase decisions easier by helping consumers identify devices that are sufficiently secure,” he adds.

Active development of the Cybersecurity label began at the end of 2018, it seems, emerging out of a pilot project led by the NCSC-FI in collaboration with local firms Cozify Oy, DNA Plc and Polar Electro Oy, and perhaps unsurprisingly he first Cybersecurity labels have now been awarded to the products of these companies.

Specifically, that’s for the Cozify Hub for smart homes, DNA’s Wattinen smart heating system and the Polar Ignite fitness smartwatch

“We are hoping that consumers will learn to recognise the label and actively look for it when selecting products and services,” Saarimäki concludes.

“We hope that as many manufacturers as possible want to certify their products.

“Our goal is that in a few years most home electronics categories will include products with the Cybersecurity label.”