Author Archives for Christine Horton

Women in Digital: Susanna Parry-Hoey

April 17, 2023 7:26 am Published by Comments Off on Women in Digital: Susanna Parry-Hoey

Susanna Parry-Hoey, chief marketing officer at SoftwareOne, shares the ups and downs of her career, as well as how to encourage more women into the industry, and the biggest tech challenges we face today.


How to deliver an all-important single citizen view (SCV)

April 6, 2023 8:29 am Published by Comments Off on How to deliver an all-important single citizen view (SCV)

Gaining a single citizen view (SCV) delivers operational efficiencies, including better targeting with personalised communications, ensuring an improved user experience. Barley Laing, UK managing director at Melissa examines how the public sector can effectively deliver a SCV.